Yet... taking a step back... might there be a way that can we use the current situation and the current national initiatives to drive real change in our sector? Covid-19 has forced employers to re-write their business plans, revise their staffing structures, so we must seize the opportunity to create real, long-lasting change where we can.
As a sector we often talk about the lack of diversity within our workforce. Young people don’t see themselves reflected in the current creative workforce and don’t think that there is a career in it for them. There are already some high-quality initiatives and resources working to address workforce diversity and these must continue to play a role in this agenda. For example, ‘
The Best Practice Recruitment Guide for Creative Leaders’ by Creative and Cultural Skills is designed to help employers reflect on their recruitment practice and the central role diversity and inclusion should take.
The ‘Plan for Jobs’ announcements are our opportunity to push this agenda even further. To develop a workforce that truly represents the communities we work with, affecting real change within an organisation, within a local area and beyond.
To achieve this, we must ensure that the opportunities we, as a sector, are using these funding streams to create, reach those who genuinely need them the most. It is vital that we level the playing field for all young people; enabling those without their own networks and without social capital to grow their own.
We know that change does not happen overnight. Systemic change - targeting all parts of the creative talent pipeline from primary education right through to management and senior leadership opportunities - is needed to create a truly diverse workforce. But if we can turn the tide and make the current climate the catalyst for that systemic change, then surely we can argue that we have taken the challenge head on and turned it to everyone's advantage.